Category: Marketing

1232410 / 240 POSTS
You will always find yourself discounting your price if you don’t know the real reason why your customer wants to buy from you. It sounds easy to know why your customer wants to buy from you, but because it seems easy is exactly the reason why ...
When it comes to prospecting, it can feel like there are 100 things you have to get right to be successful. Trust me, I get it. I work with companies all the time helping them build an effective prospecting process. There are too many moving parts to ...
The first sale you make today and everyday is to yourself. Each one of your sales are built off of this first sale of the day, for one simple reason: your mindset. It’s your mindset that determines how your day goes. You get to choose the day you get ...
It’s painful to write this post, because I’m calling out a major issue that I see in the sales community but really in society, in general. If you’ve been in sales for any length of time, you’ve had to put up with your share of peop ...
You can contact a prospect as often as you’re able to deliver new insights that they find interesting. Contacting a prospect is never about sending a stupid note that says “did you see my last email?” or worse yet, “I’m just checking in to see ...
Trust is currency! Why would a customer want to do business with you if they first didn’t trust you? Unless you’re the only solution to their problem or your price is so cheap, there’s little chance they will buy from you.Trust is the foundati ...
What’s your answer to the question, “how many goals should I set?” If you ask 10 people, you’ll probably get 10 different answers. My response is give me one goal I can blow out of the water, rather than 5 goals that I’ll struggle to accomplish ...
I’ve had three people reach out to me this past week with this question: “I don’t have anything in my pipeline, what can I do quickly to fill it?” It doesn’t need to be complicated. Best of all, you can do it in less than 30 days. Below is my 1 ...
 How are you doing with your 2020 goals? If you’re like the majority, setting goals includes a plan to work more hours. Achieving your goals doesn’t have to include more work. It’s simply about working more efficiently within ...
It’s the start of the new year! The number one question I get hit with this time of year is: what do I need to do differently related to prospecting?Watch this video I made a couple months back about why most prospecting efforts fail:   ...
1232410 / 240 POSTS