Category: Marketing

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View every problem as an opportunity. Instead of looking at what has gone wrong, focus your thinking on the solution. This will move you forward with your customers and make them see you in a different light. You have an opportunity to demonstrate le ...
If you were to ask somebody to describe you in one word, what would they say? How different would their word be from how you describe yourself? Your reputation is your equity. Often, it is the reason the customer responds to or ignores you. The image ...
You probably don’t know your customer as well as you think you do. As a result, your business is at risk. Below are 10 questions you need to answer to know your customers, so you can better reach each of them. 1. What are my customer’s business ...
You’re going to encounter obstacles and challenges every single day just like those around you. Don’t let them affect you, though. Power through and keep on going. That’s what top performing salespeople do.  Never view yourself as a ...
How you answer this question determines how you view the customer. Tesla recently announced that they were going to close their stores, move sales online and in doing so be able to cut their prices by 6%. You would probably say that this is an expens ...
How much of a rainmaker are you, or are you more like a rain barrel? Rainmakers own their destiny and set their own course. Rain barrels depend on others to feed them. Sales is about being a rainmaker. Let marketing be the rain barrel, because you do ...
Start off Monday morning right by associating yourself with positive people. You may have a hard time finding positive influences in your workplace. Then, try to find someone positive at a coffee shop or the next restaurant you eat at. Every morning, ...
Customer expectations might be what the customer expects but that does not mean they have to own them. Customer expectations are not the property of the customer. They are your expectations, so you better take care of them. Customers have expectation ...
Do you want to increase your effectiveness when it comes to prospecting? Are you concerned that you don’t have enough leads or are not closing enough sales? Are you just trying to figure out what to do? You probably are saying “yes” to at ...
Want to start your week off on the right foot? Don’t spend time with negative people. They are only going to bring you down and set you back. A key to being successful is spending time with people that positively influence the world around them ...
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