Category: Marketing

12344420 / 432 POSTS
No one likes rejection. Prospecting is not for the faint of heart. But I believe that equipping yourself with the right tools can change not only your outlook on prospecting, but also your results. In my previous blog post from this series, we ...
When you need to pick up the phone to make a prospecting call, what do you feel–dread? Or determination?The phone has not gone out of style. I still think it’s a great tool for prospecting and really connecting with people. I’d like to sh ...
Phone prospecting doesn’t have to be so painful.There’s a special level of dread that many people experience with prospecting calls, both the salesperson and the customer. I know that it doesn’t have to be that way! There are tools and tips yo ...
If you want a good prospect, you must know–what is it you’re looking for? Just like seeking a spouse, a car, or a new home, you should start by having an idea of what exactly you’re looking for. If you’re going to cultivate a ...
Are your dreams big enough to scare you, even a little? Recently I was in Atlanta a few days before Outbound begins. Outbound, if you’re not familiar, is a conference I get to put on with a few of my friends. It’s big–we&#82 ...
There’s really no need to stress out over prospecting. Prospecting can be very, very natural, if you understand what you’re doing. However, for the vast majority of people, prospecting is one of the things they stress out over immen ...
Who are the friends you’re hanging out with? Remember when your mom told you as a kid, “Be careful who you hang out with at school.” I used to get so angry at my mom for telling me who to hang out with and who not to.  And ...
No one on either end of the phone line enjoys a cold call. It doesn’t have to feel cold, and there are steps you can take to use the phone more successfully.  Put yourself in the prospect’s shoes.  Under what circumstances would you want ...
How many times have you found yourself totally out of control with way too many things to work on? It’s been a hard lesson for me to learn again, and again, and again. How many things are we attempting to do at one time? via GIPHYWe ...
I don’t want you falling into the trap of bad prospecting emails. You know what I’m talking about, you’ve received plenty of them. This is the final installment in this Email Prospecting blog series. Did you miss one? Find the ...
12344420 / 432 POSTS