EAST: Publix to sell Redneck Riviera Whiskey in all company stores that sell spirits in Florida.

By Ian Gilson, PhD, CFA



Publix, the largest grocery chain in Florida, will sell Redneck Riviera Whiskey in all of the stores that sell spirits.

In Florida Publix has 831 stores, all of which sell beer and wine, but only 273 stores also sell spirits. Some stores will have product to sell this Christmas and all 273 stores will stock the whiskey by the end of January 2020. Publix has close to 1270 stores in the SE USA with total sales in 2017 of over $34 billion (Publix is employee owned and accurate date is unavailable).

Redneck Riviera Whiskey is now available in 40 states in the USA.

Eastside Distilling (NASDAQ:EAST) has secured two working capital facilities with a maximum capacity of $4 million ($2 million each). The lines may be used to purchase raw material inventory, including tequila.

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