SenesTech (NASDAQ:SNES) will market ContraPest directly to consumers through a new e-commerce platform available in March 2020.
In response to growing interest from consumers and small businesses, SenesTech will sell a treatment kit that includes a bait station, trays, and a 30 day supply of ContraPest.
Supporting information will be available via online tutorials on how to best position the bait stations as well as technical support, which will also be available by telephone.
We would expect some additional advertising through consumer orientated print media. The problem with all online product sales is that consumers tend to search through corporate sites, such as retailers and Amazon, before searching for products directly.
DISCLOSURE: Zacks SCR has received compensation from the issuer directly, from an investment manager, or from an investor relations consulting firm, engaged by the issuer, for providing research coverage for a period of no less than one year. Research articles, as seen here, are part of the service Zacks provides and Zacks receives quarterly payments totaling a maximum fee of $30,000 annually for these services. Full Disclaimer HERE.