Principal – Grisdale Advisors
With a decades-long career in marketing at brands like Bank of America, Taco Bell and Popeyes Chicken, Tim has been involved in social media for more than a decade. When social media consisted only of blogging, he started the social media function at Wells Fargo, which was the first bank to blog and the first bank on Twitter. He and his team coached senior executives on the impact and use of the then new medium as the bank weathered the reputation challenges of the financial crisis.
Always inquisitive, Tim wondered why senior executives continued to be under represented on social media, inspiring him to pursue proprietary research to understand the reasons. Based on his findings, Tim launched Grisdale Advisors, which takes a customized, collaborative, research-based approach to coach C-Suite Executives on the safe and effective use of social media to grow their personal and professional brands