Dr. Michael Florman is a leading innovator in the oral care and orthodontic consumer packaged goods market. In 2013 Dr. Florman wanted to answer his patients’ most common question: “How do I keep my aligners clean and fresh?” By using advanced anionic hydrogen peroxide technology, Dr. Florman not only answered his patients’ questions but also introduced a patented method of application which provided cleanliness, freshness, and teeth whitening to aligner patients.
EverSmile has expanded to included multiple products including OrthoFoam for braces and WhitenFresh for on-the-go breath freshening and teeth whitening. EverSmile is a globally recognized brand selling products in the US, Europe, India, and Australia. With a dedication to providing innovation and science to every smile, EverSmile is leading the oral care industry with unique products and wide distribution including retail and online sales.
Dr. Michael Florman
Founder and CEO