ALLEN ADAMSON is Co-Founder and Managing Partner of Metaforce with over thirty years of experience in building iconic brands. He is the author of three previous books—BrandSimple, BrandDigital, and The Edge—and writes a monthly column on branding for Forbes.com.
In his book SHIFT AHEAD: How the Best Companies Stay Relevant in a Fast-Changing World branding expert Allen Adamson and esteemed marketing professor Joel Steckel provide practical guidance on pulling off the feat of leaping forward while holding firm to a company’s reputation, credibility, and trustworthiness. Based on extensive research and decades of experience working with iconic brands, the authors present a simple framework for maintaining the balance and flexibility essential to surviving and thriving in a marketplace where change is the only constant.
Author – SHIFT AHEAD
Co-Founder and Managing Partner of Metaforce