Keeping your product Relevant and Valuable in Changing Times

Have you noticed that customers don’t find your offerings quite as relevant as the used to? What’s changing? Everything!

Mark S A Smith works with executives who must build and run a sustainable, scalable, profitable and salable business. He does this by educating and coaching them on the executive strategy skill stack, the seven elements that must be in place to be an effective business leader.
Working in the world of customer acquisition since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market, learning the secret to conducting conversations with customers who don’t think they want or need what’s being sold. In every case, he’s been up against aggressive competition and identified ways to routinely win the business, even in tough markets.

Mark S A Smith
The Bija Company