Lonny Kocina has 6 steps to create laser-focused marketing campaigns that get results

The CEO’s Guide to Marketing outlines a six-step process called Strategically Aimed Marketing, or SAM 6® for short. It will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand.

Lonny Kocina is a marketing leader and author of three books on marketing including his Amazon best-seller and Axiom Business Books award winner, “The CEO’s Guide to Marketing: The book every marketer should read before their boss does.” Kocina also pioneered the concept of our nationally trademarked Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains.

Lonny Kocina
CEO
Media Relations Agency
www.publicity.com

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    […] concepts and principles. That’s just one reason why this book is ideal for an employee book club. CEO Money host Michael Yorba told his audience, “Lonny Kocina has six steps to create laser-focused […]

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