Saffron Road is the culmination of Founder Adnan Durrani’s life’s work. As a long time social entrepreneur, Adnan was searching for a social enterprise that could bring people together.
The natural food pioneer envisioned a halal food brand that also embodied ethical consumerism: organic ingredients with no GMOs, no artificial ingredients, and no antibiotics. A brand that celebrated world cuisine, ethnic diversity and cultural harmony.
He named it Saffron Road, inspired by the Silk Road, the legendary caravan route that connected the cultures of the ancient world.
Today as CEO, Adnan leads us on the Journey to Better. With a mission to restore the “spiritual sacredness to food.”
Mr. Durrani is the founder and Chief Executive Officer of the American Halal Co. Inc., which wholly owns its flagship brand Saffron Road. Mr. Durrani has been a serial entrepreneur and venture capitalist for almost three decades, as President of Condor Ventures, Inc., a venture firm devoted to strategic investing in natural food companies. Saffron Road was the first halal product to be sold nationally in all Whole Foods stores and can now be found at 20,000 other retail food stores in the USA. Whole Foods, the #7 ranked US food retailer with over $16 billion in sales, has noted Saffron Road as being the most successful new brand launch in their frozen shelf nationally in recent history.
Adnan’s entrepreneurial ventures have resulted in a successful track record of scaling and growing niche beverage and natural food product lines into mainstream branded companies. Mr. Durrani founded Vermont Pure in 1991. Today, Vermont Pure/Crystal Rock is the 2nd largest bottled water company in the Northeast U.S. and was acquired by Cott Beverages, COT/NYSE. Mr. Durrani and Condor Ventures were also financial partners in Stonyfield Farms, Inc. He was also a principal of Delicious Brands, Inc., which he scaled, with the financial backing of Carl Icahn, to become the 5th largest cookie brand in the U.S. He also served on the Board, and was Finance Chairman, of Social Venture Network.
Founder & CEO