Winning Against Price: How to Create Value and Keep More Margin

If you’re going to prosper and grow, you must be able to position yourself, your company, and your solutions in a new way, and help your customer see the real value that you bring to the table.

Mark S A Smith works with executives who must build and run a sustainable, scalable, profitable and salable business. He does this by educating and coaching them on the executive strategy skill stack, the seven elements that must be in place to be an effective business leader. He hosts the Executive Strategy Skills Summit, has authored 14 books, been paid to work in 54 countries. Working in the world of customer acquisition since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market, learning the secret to conducting conversations with customers who don’t think they want or need what’s being sold.

Learn more about the Executive Skills Strategy Summit at

Mark S A Smith
The Bija Company